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摩托车发明以后,经过近半个世纪的竞争,到本世纪50年代,欧美大公司基本上控制了世界市场.但是,这时的摩托车主要被军队和警察用作交通工具,或被摩托车迷用于比赛,市场相对狭小.这种状况在50年代末日本开始进军美国市场以后发生了戏剧性的变化:潜在市场被开拓,欧美公司市场占有率下降而日本公司市场份额上升,摩托车市场领导权逐渐由欧美转向日本.日本公司成功的经验何在——
After the invention of the motorcycle, after nearly half a century of competition, by the 1950s, major European and American companies basically controlled the world market. However, motorcycles at this time were mainly used by the army and police as vehicles, or by motorcycles. Fans are used for competition, and the market is relatively small. This situation has undergone dramatic changes since the late 1950s when Japan entered the US market: potential markets were opened up, European and American companies’ market share decreased, Japanese companies’ market share increased, and motorcycle market leaders The power gradually shifted from Europe and the United States to Japan. What are the successful experiences of Japanese companies?