随着自媒体时代的到来,政务微博已在全国范围内蓬勃发展,但许多政务微博患上“失语症”、存在很多问题,根本没有发挥政务微博应有的作用。政务微博可以使政务微博在推动政民互动、监督权力部门正确发挥职能等方面发挥显著作用,对政务微博的绩效考评问题进行深入研究已成为当务之急。本文以文献综述为主,通过对已有对政务微博各个方面绩效评估指标体系的梳理与分析,构建本文认为当下最需要的评估角度的指标,有利于政务微博提高公信力、塑造良好形象和为人们带来更加优质的服务。 With the arrival of the media era, the government affairs microblogging has been booming throughout the country. However, many government microblogs suffer from “aphasia ” and have many problems. They simply have not played the due role of government microblogging. Government microblogging can make government microblogging play a significant role in promoting the interaction between government and people and supervising the power departments to function properly. It has become a top priority to conduct an in-depth study on the performance appraisal of the government microblog. Based on the review of the literature, this dissertation analyzes the existing index system of performance appraisal in all aspects of government microblogging, and constructs the index which is most needed in the current assessment, which is helpful to improve the credibility of government microblogging and create a good image. For people to bring more quality service.