无论是国内市场还是海外市场,增长成了2006年中国客车业的主题。但产销量的增长并没有带来大规模的行业整合,除个别企业因自身原因退出市场外,多数企业仍以不同方式生存和发展,行业中的强势品牌也没有因为销量的增长而真正强大起来。换句话说,中国客车仍然缺少真正的强势品牌。在中国客车开始大批量走出国门的背景下,这不能不说是一个亟待解决的问题。 Whether it is the domestic market or overseas markets, growth has become the theme of China’s passenger car industry in 2006. However, the growth in production and sales volume did not result in large-scale industry consolidation. Apart from individual companies withdrawing from the market for their own reasons, most enterprises still survive and develop in different ways. Strong brands in the industry are not really powerful due to the growth of sales volume . In other words, the Chinese bus still lacks a real strong brand. In the context of China’s mass transit of passenger cars out of the country, this can not but be said to be a problem to be solved urgently.