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视觉传达艺术是一种新兴的艺术概念,与传统的视觉艺术不同,视觉传统艺术更趋于商业性,通过视觉符号的设计,达到服务对象所要求的传播、传达、交流效果。因此千篇一律的视觉传达艺术设计效果,显然不能达到设计需要。基于此,本文就从创新设计理念的角度探究如何进行视觉传达艺术设计的创新,旨在进一步深化传达效果。
Visual communication art is a new concept of art. Different from traditional visual arts, visual traditional arts tend to be more commercial. Through the design of visual symbols, the communication, communication and communication effects of the service objects are achieved. Therefore, the stereoscopic visual communication art design effect, apparently can not meet the design needs. Based on this, this article explores how to carry out the innovation of visual communication art design from the perspective of innovative design to further deepen the communication effect.