引言:在行业颓势时,深入研究“欧神诺”有特别的意义。经过三十多年的高速发展之后,中国境内现已形成了佛山、淄博、法库等多个建陶产区,拥有各类瓷砖生产型企业1500多个,生产线3500多条,理论年产能可达到140多亿平方米,比国内最高销量还要高出40-60亿平方米。然而,到了2014年,在宏观经济新常态和环保政策等多重影响下,和玻璃、钢材等传统制造产业一样,这个行业也 Introduction: In the industry decline, in-depth study “Ou God promise ” has special significance. After more than 30 years of high-speed development, a number of ceramic production areas in Foshan, Zibo and Faku have been formed in China, with more than 1,500 various tile-making enterprises and more than 3,500 production lines. The annual production capacity of the Reached more than 140 billion square meters, even higher than the domestic sales of 40-60 billion square meters. However, by 2014, under the multiple influences of the new macroeconomic normalcy and environmental protection policies, as in the traditional manufacturing industries such as glass and steel, the industry