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商标词翻译的恰当与否直接关系到商品在市场上销售的成败,它已经在商业化大潮中发展成为一种社会用语,本文试图从语言顺应理论出发析成功的商标翻译,进而最大化地实现商标目的和商业效用。
The proper translation of trademark words is directly related to the success or failure of sales of goods in the market. It has developed into a social term in the tide of commercialization. This paper attempts to analyze the successful translation of trademarks from linguistic adaptation theory and then maximize the realization Trademark Purpose and Commercial Utility.