随着经济的发展,广告已经成为人们生活中不可缺少的一部分,广告的发展带动了广告语的进步。广告语的效果是依托广告中生动的叙述产品功用及广告主的服务承诺,引起受众的思想共鸣,是人通过广告语对商品留下长时间深刻的印象而实现,同时好的广告语是企业无形的资产,为企业树立良好的形象奠定基础。 With economic development, advertising has become an indispensable part of people’s lives, and the development of advertisements has driven the progress of advertisements. The effect of slogan is based on vivid narrative product function and advertiser’s service commitment in advertisement, which arouse the resonance of the audience. It is achieved through the advertising language which impresses the product for a long time and at the same time the good slogan is the enterprise Intangible assets for enterprises to establish a good image and lay the foundation.