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近些年来,随着现代互联网和信息技术的不断发展,使人们的购物方式发生了剧烈的变化,越来越多的人选择了网上购物这一方式进行消费。在日趋激烈化的市场竞争中,电子商务购物网站要想取得一席之地,就必须在网站界面的设计过程中以用户为中心,关注用户个性化的需求,提升自身的服务品质。本文将从用户体验导向构建下的电商购物网站界面设计的角度进行分析和论述,希望促进电商购物网站的发展,为用户提供更好的体验,提供一些行之有效的措施和建议。
In recent years, with the continuous development of the modern Internet and information technology, the shopping methods of people have undergone drastic changes, and more and more people have opted for the way of online shopping. In the increasingly fierce market competition, e-commerce shopping sites in order to gain a foothold, we must be in the process of designing the interface of the website to user-centric, focus on the individual needs of users and improve their service quality. This article will analyze and discuss from the point of view of the interface design of e-commerce shopping website under the guidance of user experience, hoping to promote the development of e-commerce shopping website, provide users with a better experience and provide some effective measures and suggestions.