发展电视产业不是盲目扩大投资,而是要调整、选择好经营的主导模式,发展主营业务,搞好品牌建设。通过大力发展内容生产,来调动、积累和优化所有的优势资源,在市场上建立起真正有效的竞争优势。媒介的广告价格和价格策略不仅反映着市场的供求关系,也反映了媒介、广告代理商、广告主间的“博弈”关系。通过价格现象可以更多地了解媒介的经营理念和经营状况。 Instead of blindly expanding investment in the development of the television industry, we must readjust and select the dominant mode of operation so as to develop the main business and improve the brand building. Through the development of content production, mobilization, accumulation and optimization of all the advantages of resources in the market to establish a real and effective competitive advantage. Media advertising price and price strategy not only reflects the market supply and demand, but also reflects the media, advertising agencies, advertisers between the “game” relationship. Through the price phenomenon can learn more about media business philosophy and business conditions.