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现代物流企业的形象是企业软环境、硬环境尤其是在精神、文化、经营理念、企业等方面的综合体现。从现代物流企业的发展来看,物流企业的形象从以下方面对物流企业有重大的直接的影响,主要表现在物流企业商品形象、服务形象、人员形象好和公共关系形象对企业发展的影响等。总之,作为物流来说,其形象是多方面内容综合的结果,是企业软环境和硬实力的形象折射。物流企业的总体形象,影响企业的核心竞争力。
The image of a modern logistics enterprise is a comprehensive manifestation of the enterprise soft environment and hard environment, especially in terms of spirit, culture, business philosophy and enterprise. From the point of view of the development of modern logistics enterprises, the image of logistics enterprises has a significant direct impact on logistics enterprises from the following aspects: the influence of the image of goods, service, personnel and public relations on the development of enterprises . In short, as a logistics, its image is the result of many aspects of the content is integrated, enterprise soft environment and hard power image refraction. The overall image of logistics enterprises, affecting the core competitiveness of enterprises.