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在人类历史发展的长河中图文比重的变化从来都是动态的,它取决于人们的生活需要和科学技术的发展程度。在人类社会的传播史上,人们也一直在利用图文彼此的优势帮助信息得到更有效的传播,所以对于人类社会而言,图像并不是一件新东西,图像受追捧也不是第一次。随着消费社会的到来,图像生产,传输能力的不断增强,媒介种类的日益繁多,图像正作为一种文化“主因”重新回归大众视野。本文将从历史文化的传承、科学技术的发展以及社会形态的转变三个维度来论述图像时代回归的原因。
The changes in the proportion of graphic and text in the history of human history have always been dynamic, and it depends on the needs of people’s lives and the development of science and technology. In the history of the spread of human society, people have also been using the advantages of each other to help the information more effectively spread. Therefore, for the human society, the image is not a new thing, and the image is not sought after for the first time. With the advent of the consumer society, the production and transmission capabilities of images have been constantly enhanced and the variety of media has become increasingly numerous. Images are now returning to the general public as a cultural and “main cause.” This article will discuss the reasons for the return of the image age from the three dimensions of the inheritance of history and culture, the development of science and technology, and the change of social forms.