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“闲时”、“闲钱”双有使中国老年人成为休闲度假旅游市场的重要组成,银发休闲度假旅游市场的发展亦同我国“异地养老”的新型养老模式的探索不谋而合。本研究通过对我国银发休闲度假旅游市场引领之地——海南岛进行实地调研,得出目前我国银发休闲度假市场的市场结构,以及游客黏度大、休闲生活常态化、消费分异明显、有效需求尚未满足的市场特征;并提出了深度细化市场,发展体验经济,培养品牌意识,消除旅游障碍的启示与建议。
“Leisure time ”, “spare money ” has made both the elderly in China an important part of the leisure travel market, and the development of the leisure tourism market in silver is also similar to the exploration of a new pension model in China Make ends meet. In this study, we conducted a field survey on Hainan Island, the leading place for China’s silver hair leisure travel market, and concluded that the current market structure of silver hair leisure market in our country is as follows: the viscosity of tourists, the normalization of leisure life, obvious consumption differentiation and effective demand Unmet market characteristics; and put forward suggestions and suggestions on how to refine the market deeply, develop the experience economy, cultivate the brand awareness and eliminate the tourism obstacles.