五个征象显示你所在的行业何时将被返生现象(dematurity)彻底改造。许多高管在思考本企业可能面临的威胁时担心颠覆式创新。他们时刻关注借助新技术抢夺现有客户的竞争对手;他们知道,扮演颠覆者胜过扮演被颠覆者,但颠覆常常被人误解。事实上,正如《纽约客》杂志撰稿人吉尔·莱珀尔(Jill Lepore)在《颠覆创新机器》(The Disruption Machine)一文中指出,许多有名案例的颠覆性不如所描绘的那么强。大多数行业遇到的颠覆创新通常不是源自某一处的突然变化,而是一系列 Five signs show when your industry will be completely overhauled by dematurity. Many executives worry about disruptive innovation when thinking about the threats that their business may face. They are constantly concerned about ripping existing customers’ competitors with new technologies; they know that subversion is better than subversion, but subversion is often misunderstood. In fact, as New Yorker magazine writer Jill Lepore points out in The Disruption Machine, the disillusionment of many notorious cases is not as dramatic as it is portrayed. Subversive innovation encountered in most industries is not usually a sudden change from one place, but a series of