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由于第三方物流客户满意度并不是一个孤立的概念,他既与消费者的事前期望有关,又与消费者的使用情况相关联,所以第三方物流的顾客满意度的评价具有模糊性和综合性.对第三方物流客户满意度的评价就要求做到全面地进行研究调查,使得调查的结果更加的完善.模糊综合评价法是根据隶属度原则将定性问题定量化,使研究的问题得到定量的评判结果.运用模糊综合评价法不仅能解决定性的问题,更能全面诠释事物的客观属性,在调查过程中对结合多方面的因素,更好的指导第三方物流的发展.
As the third party logistics customer satisfaction is not an isolated concept, he is not only related to the consumer’s prior expectations, but also with the use of consumers, so the third party logistics customer satisfaction evaluation with ambiguity and comprehensive .To evaluate the satisfaction of the third-party logistics customer requires to conduct a comprehensive research survey, making the survey results more perfect.Fuzzy comprehensive evaluation method is based on the principle of membership to quantify the qualitative problems, the study of the problem is quantitative Judgment results.Using fuzzy comprehensive evaluation method can not only solve the qualitative problems, but also comprehensively interpret the objective attributes of things, and guide the development of the third party logistics in the process of investigation combining many factors.