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8月30日,“首屈1指的媒介力量——中央电视台2014年招标预售昌荣VIP客户沟通会”在北京隆重举行。中央电视台广告经营管理中心副主任何海明、客户部主任张宇鹏、市场部副主任佘贤君以及来自中国电信、苏宁、工商银行、中信银行、波司登、首农、老板电器、泰康人寿、修正药业、奇瑞、春兰、梦金园黄金、雪花啤酒、习酒、丰谷酒业等百余名知名企业代表出席了本次大会,就2014年央视招标变化及节目改革政策进行分析解读和深入探讨。2014央视招标预售政策沟通2013年上半年,央视的总体收视份额创四年新高,在新闻、综艺、电视剧、体育、文化、财经、公益等方面全面引领电视媒体“大片时代”。中央电视台广告经营管理中
On August 30, “The First Media Power - CCTV 2014 Tender Pre-sale Changrong VIP Customer Communication Meeting” was held in Beijing. He Haiming, deputy director of CCTV advertising management center, Zhang Yupeng, director of customer department, She Xianjun, deputy director of marketing department, as well as representatives from China Telecom, Suning, ICBC, CITIC Bank, Bosideng, Chunlan, Dream Golden Park Gold, Snow Beer, Learning Wine, Fung Valley Wine and other well-known enterprises over a hundred attended the conference to analyze and explain in depth the changes in the tender of 2014 CCTV programs and program reform policies. 2014 CCTV Bidding Pre-sale Policy Communication In the first half of 2013, CCTV’s overall audience share hit a four-year high, leading the television media “Broadband Times” in terms of news, variety, drama, sports, culture, finance and public welfare. CCTV advertising management