清朝咸丰三年(公元1853年),河北武清人赵廷筹从北京一家制鞋作坊学徒出师了,他与一位姓丁的财东商议,计划在当时比较繁华的东江米巷(后来的东交民巷)开办一家鞋店。资金筹集齐了,可选一个什么样的招牌招徕顾客呢?赵廷筹左思右想,认为要想赚大钱,必须在那些“坐轿”的人身上打算盘。因为当时北京城里主要有两种人,一种是坐轿子的,即有钱人; Qing Xianfeng three years (1853 AD), Wu Qing Zhao Tingchuan from Hebei shoe workshop apprenticeship apprentice, he and a surnamed Ding wealthy deliberation, plans at the time more prosperous Dongjiang meters Lane (later East Jiao Min Lane) to start A shoe store. Funds raised together, what kind of optional signs to attract customers? Zhao Tingzuo thought, think in order to make a lot of money, must be those who “sit on the chair,” who intend to plate. Because at that time there were mainly two kinds of people in the city of Beijing, one was a sedan chair, that is, a rich man;