论文部分内容阅读
“那么,就要开始反击了吗?”5月10日首支 DOCOMO2.0手机以这句挑战性的广告语拉开 NTT 公司07年的手机反击战。去年,一向是业界老大的 NTT 公司,在手机销售方面被对手公司占去了不少份额,于是,受资生堂公司的椿洗发水启用数位大牌女星的启发,他们也以“月9”日剧的卡司,请来八位当红偶像浅野忠信,长濑智也,妻夫木聪,瑛太,吹石一惠,土屋安娜,苍井优,北川景子来出演广告版的偶像剧。从一到八,能有多少奇妙的排列组合,DOCOMO2.0的款款广告,霎时成为全日本汇聚的焦点……
“Well, will it be necessary to start a counterattack?” “On May 10, the first DOCOMO 2.0 mobile phone opened this NTT’s 2007 mobile counterattack with this challenging slogan. Last year, NTT, which has always been the industry leader, was occupied by rival companies in mobile phone sales. Therefore, Shiseido’s shampoo was inspired by several big-name actresses and they also used ”Month 9". The Japanese TV show’s Kashi has invited eight popular idols: Asano Tadanobu, Nagase Tomoya, Tsukag Tomoka, Otaru, Toshiki Ishibaka, Tsuchiya Anna, Aoi Yuru, and Keiko Kitagawa to appear as idol dramas in the commercial version. From the first to the eighth, how many wonderful combinations can be made, and the advertising of DOCOMO 2.0 will become the focal point of all-Japan convergence...