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藏区媒介技术的更替史就是藏区社会发展的记录史、见证史。改革开放以来,藏区传统媒体快速发展、新媒介技术在藏区渐次推广。随着大众传播技术在藏区的不断发展,藏区大众媒介的传播格局发生了明显的变化。本文选取甘南五个代表性的村庄开展田野调查,在系统调查与分析的基础上,全面分析了甘南藏区大众媒介的传播现状和发展态势,并对多媒体传播背景下甘南藏区信息传播格局的嬗变进行理论总结。本研究为现代多媒体传播背景下甘南藏区大众传播事业的进一步发展提供了较为准确的参考资料和分析依据。
The history of the replacement of media technologies in Tibetan areas is the history of the development of Tibetan society and the witness history. Since the reform and opening up, the traditional media in Tibet have been developing rapidly, and new media technologies have been gradually promoted in Tibetan areas. With the continuous development of mass communication technology in Tibetan areas, the transmission pattern of mass media in Tibetan areas has undergone significant changes. This paper selects five representative villages in Gannan to carry out the field investigation. Based on the systematic investigation and analysis, this paper comprehensively analyzes the status quo and development trend of mass media in Gannan Tibetan area, and analyzes the information dissemination pattern in Gannan Tibetan area under the background of multimedia communication Evolution of the theory summary. This study provides a more accurate reference and analysis basis for the further development of mass communication in Gannan Tibetan area under the background of modern multimedia communication.