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以某高校大学生为研究对象,采用文献资料法和问卷调查法对大学生的消费观、消费结构等进行研究。结论:大学生的体育消费意识不足,消费水平低,除此之外,大学生的体育消费水平受每个月生活费的多少影响,其次是体育消费的观念影响。从体育消费人数看,用于体育实物消费人数最多,其次是体育健身消费人数,最后是精神消费体育信息费人数。
Taking college students in a university as the research object, this paper studies the college students’ concept of consumption and the consumption structure by using the methods of literature review and questionnaire. Conclusion: Undergraduates lack of awareness of sports consumption, low level of consumption, in addition, the level of sports consumption of college students affected by the monthly cost of living how much, followed by the impact of the concept of sports consumption. In terms of the number of sports consumers, the largest number of physical sports consumers, the second is the number of sports fitness consumers, and finally the spiritual consumption of sports information fees.