随着社会经济的不断发展,电力行业的产业结构也在不断地调整电力行业,逐渐的成为了我国经济发展中重要的组成部分,成为了国民经济命脉。在电力市场营销的过程中,必须要改变计划经济体制的经营策略,以市场经济为主,在运营模式上应该从限制用电和分配用电变为引导客户用电,在这样的情况下,就必须要重视电力市场营销的特点与组合策略,这是我国电力市场变革的重点,需要引起我们的重视。 With the continuous development of social economy, the industrial structure of the power industry is also constantly adjusting the power industry, and has gradually become an important part of China’s economic development and has become the lifeline of the national economy. In the process of electricity marketing, we must change the business strategy of the planned economy system and take the market economy as the mainstay. In the operation mode, we should change the restriction of electricity use and the distribution of electricity use to guide the customers to use electricity. Under these circumstances, We must pay attention to the characteristics of power marketing and portfolio strategy, which is the focus of China’s electricity market reform, we need to draw our attention.