文化意象是指蕴含文化意义的意象。一个民族文化中的象征意义到了其它文化中就会淡化、消隐、变形、遗失。中西文化间更是如此,本文以David Hawkes对《石头记》中“潇湘馆”的译法为例,分析译入语文化意识形态和诗学观念对这种归化策略的影响及得失。 Cultural image refers to the image that contains cultural significance. Symbolic meaning in a national culture to other cultures will dilute, disappear, deformation, loss. This is especially the case with Chinese and Western cultures. This article takes David Hawkes’s translation of “Xiaoxiang Museum ” in “Shi Ji Ji” as an example to analyze the influences and gains and losses on this naturalization strategy of the translated Chinese cultural ideology and poetic concepts .