随着我国经济建设的发展,人们生活水平和消费水平都有了显著的提高,在旅游消费方面,房车旅游作为一种新兴的旅游方式出现在人们的视野之中,以其个性化、自由化、私密性等特点吸引了中高端消费者的眼球。但中国当前的房车旅游是面临这机遇与挑战两个方面,既有巨大的发展潜力,也有不可避免的发展困境,如何抓住机遇,在困境中取得突破,是当前发展房车旅游的重中之重。 With the development of economic construction in our country, people’s living standards and consumption levels have been significantly improved. In terms of tourism consumption, as an emerging tourism mode, RV tourism appears in people’s perspectives. With its personalization and liberalization , Privacy and other features have attracted the attention of high-end consumers. However, the current China’s RV tourism is faced with both the opportunities and challenges, both great potential for development, but also the inevitable development dilemma, how to seize the opportunity to achieve a breakthrough in the predicament, is currently the most important development of RV tourism weight.