在当今多元文化共存的时代,民族传统文化能否保持其特有的个性,是在当今文化融合背景下获取身份的必要条件。艺术创作形式不再单一,蕴含着中国传统文化的数字媒体艺术设计为人们带来更加炫美的视觉冲击,也是数字媒体艺术创作中构建民族特色、自主创新的体验。 In the era of multi-culture coexistence, whether traditional Chinese culture can maintain its unique personality is a necessary condition for acquiring identity under the current cultural integration. The form of artistic creation is no longer a single one. The digital media art design that contains Chinese traditional culture brings more beautiful and beautiful visual impact to people, and is also an experience of building national characteristics and innovating independently in digital media art creation.