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2015年,“我爱天之蓝”启动,标志着安徽经视开启定制化营销的探寻之路。2016年,安徽经视定制体量超过3000万,创收占比超过10%,定制已经成为频道增收的有效途径。2017年,定制营销开始更加多元化,多触角衍生,客户的需求千变万化,定制的模式也是日新月异;如何打通销售闭环,实现企业、渠道及消费者之间的有效互动,帮助客户真正意义上实现动销,这是我们广告传播的目标。结合客户具体需求,盘活频道整体资源,准确聚焦,
In 2015, “I Love the Sky Blue” started, marking the opening of customized channels of marketing by Anhui TV. In 2016, Anhui TV’s customized volume exceeded 30 million, accounting for more than 10% of revenue. Customization has become an effective channel to increase channel revenue. In 2017, customized marketing began to be more diversified and more tentacle-driven. With the ever-changing needs of customers and ever-changing customized models, how to open up sales closed-loop and realize effective interaction among enterprises, channels and consumers and help customers achieve real sales and marketing This is the goal of our advertising. Combined with the specific needs of customers, activate the overall channel resources, accurate focus,