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会展业最先在国外发展起来,尤其是德国。中国的会展业发展比较晚,但目前会展业在中国发展势头较猛,尤以北京、上海、广州、成都为龙头。成都作为西部的重要政治、经济、商业中心,会展业也在不断的发展。成都举办过许多会展,其中较大型的有“糖酒会”、“西部国际博览会”等。在发展过程中,我们从实际的案例中得到了一些经验和教训。本文以成都“糖酒会”为例,分析一个成功的会展应具备的条件,希望为之后的会展的蓬勃发展提供一些借鉴。
Exhibition industry first developed in foreign countries, especially Germany. China’s convention and exhibition industry is developing relatively lately, but the current development of the convention and exhibition industry in China is developing more vigorously, especially Beijing, Shanghai, Guangzhou and Chengdu. As an important political, economic and commercial center in western China, convention and exhibition industry is also developing continuously. Chengdu has held many exhibitions, of which the larger ones have “rum”, “Western International Exposition” and so on. In the process of development, we got some experiences and lessons from the actual cases. In this paper, we take Chengdu as an example to analyze the conditions that a successful exhibition should have and hope to provide some references for the prosperous development of exhibitions in the future.