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1.3.2.2 文化包装的图案构思图案是文化包装的主体,包装设计师在构思图案时有丰富的表现手法,使它既成为一个广告宣传品,更是一个艺术作品。设计精致的图案表现出来的是文化价值的传播,并且这种传播是世界性的通用语言,不同文化背景的消费者对图案理解的歧义较少,而有更多的共同之处,现代产品包装都重视图案的构思与设计。
1.3.2.2 Cultural packaging design concept pattern is the main body of cultural packaging, packaging designers in the design of the pattern has a wealth of expression, making it both an advertising material, it is an art work. Exquisite designs show the spread of cultural values, and this spread is a universal language, consumers of different cultures have less ambiguity in pattern understanding, and have more in common, modern product packaging All attach importance to the concept of the design and design.