人们习惯于以美国主流传播学的视境来看待传媒,只是将传播媒介看作是信息的传递的工具,对当代文化世界中大众媒介的传播活动和行为价值、文化意义却视而不见,这无疑远远不能解释传媒文化所带来的全部问题。其一,论述大众传媒文化中传媒运行机制中价值参照系统背后的权力话语、虚假的理论假设和文化非理性的理念化的文化悖谬;其二,论述其中的消费主义和享乐主义的实质、文化价值思维悖谬的生活化、道德化和审美化及其运行中结构化和深层化的文化悖谬和存在逻辑;其三,论述其强权政治和文化霸权的语境下落后国家和地区大众传媒文化的非理性的理性思维和非逻辑的逻辑运转。 People are accustomed to viewing the media from the perspective of the mainstream American communication. They just consider the media as a tool for the transmission of information. They are far from seeing the mass media activities and values ​​and cultural significance in the contemporary cultural world. Far from explaining all the problems brought about by media culture. First, it discusses the power discourse behind the value reference system, the hypothetical hypothesis and the cultural irrationality of cultural irrationality in the media operation mechanism in mass media culture. Secondly, it discusses the substance and culture of consumerism and hedonism The paradox of value thinking, the life, the moralization and the aestheticization, the structured and deepened cultural absurdity and logic of existence in its operation. Third, the context of the power politics and cultural hegemony is expatiated on the context of mass media culture in backward countries and regions Irrational rational thinking and non-logical logic.