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屌丝,一个从2011年底流行至今的网络流行语,蕴含着深层的社会文化背景,折射出复杂多样的社会心理。本论文认为,“屌丝”一词的诞生与流行,与以下三个社会大背景密切相关:社交媒体的兴起;宏大叙事遭遇消解,后现代文化兴起;中国社会两极分化与阶层固化问题严重。同时,论文指出了“屌丝”一词流行的心理动因:寻求与获得认同的需要;宣泄与抵抗心理;自我安慰的需要;娱乐、狂欢心理。论文最后对“屌丝”这一网络亚文化进行了反思与批判,指出其最终也没有摆脱被收编的命运,并且沦为了肤浅的娱乐、狂欢游戏。
Reeling, one of the most popular online buzzwords since the end of 2011, contains a deep social and cultural background that reflects the complex and diverse social psychology. This paper argues that the birth and popularity of the word “reeling” is closely related to the following three social backgrounds: the rise of social media, the dissolution of grand narratives and the rise of postmodern culture; the serious problem of the polarization and solidification of Chinese society . At the same time, the paper points out the psychological motivation of the popular “reeling”: the need to seek and gain approval; the catharsis and resistance psychology; the need of self-comfort; the amusement and carnival psychology. In the end, the essay introspected and criticized the sub-culture of “Reeling”, pointing out that it eventually did not get rid of the fate of being incorporated, and became a superficial entertainment and carnival game.