体育作为一种文化现象,其发展规模因国而异,但共同的一点是,它的影响和普及程度过去和现在都往往取决于新闻媒介的作用。1978年改革开放以来,我国大众媒体对体育的报道水平已大大提高。电视凭借其直观、形象、快速等优势在体育报道中占据着尤为重要的地位。本文试图将1978年以来我国电视体育报道的发展作一简要回顾,探讨它对体育运动的影响,借以说明电视体育报道在体育事业的发展中的地位和作用。 Sport, as a cultural phenomenon whose scale of development varies from one country to another, has the common point that its influence and popularity, both past and present, often depend on the role of the media. Since the reform and opening up in 1978, the level of coverage of sports by mass media in our country has been greatly raised. With its direct visual, image, fast and other advantages occupy a particularly important position in sports coverage. This article attempts to make a brief review of the development of television sports in China since 1978 and discuss its impact on sports so as to illustrate the status and role of television sports in the development of sports.