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In the fierce competition of market economy,brand building is undoubtedly an important means of survival and development for enterprises’occupation of market share. In general,the brand-building includes some aspects such as enterprise’s own brand building,brand promotion and the maintenance of brand image. In this paper,starting on analyzing the importance of strengthening the brand building,I put forward some ideas about how to improve enterprise’s capacity of brand-building in order to achieve market leadership position.
In the fierce competition of market economy, brand building is undoubtedly an important means of survival and development for enterprises’occupation of market share. In general, the brand-building includes some aspects such as enterprise’s own brand building, brand promotion and the maintenance of Brand image. In this paper,starting on analyzing the importance of strengthening the brand building,I put forward some ideas about how to improve enterprise’s capacity of brand-building in order to achieve market leadership position.