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《康熙来了》是目前台湾中天综合电视一档极受欢迎的明星访谈节目,节目自播出以后,收视率一直居高不下,其热播程度丝毫不逊于当年吴宗宪的《猜猜猜》栏目。尽管诸如《康熙来了》之类的节目在收视率上反映良好,但社会给予的评介却是毁誉参半。这些娱乐节目为什么会如此红火?我们应该如何看待这样的娱乐节目?笔者对于这些问题进行了浅显的分析,希望文中提出的一些观点能够对中国电视娱乐节目的发展有所裨益。
“Kangxi is coming” is a very popular celebrity talk show of Taiwan’s Zhongtian Integrated Television. Since the program was broadcast, the audience rating has been on a high level. The popularity of this program is in no way inferior to that of Wu’s “guess guess” Column. Although programs such as “Kangxi Is Coming” reflect good ratings, ratings from the community are mixed. Why these entertainment programs are so prosperous? How should we treat such entertainment programs? The author made a brief analysis of these issues, I hope some of the ideas put forward in the article can be beneficial to the development of China’s television entertainment programs.