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随着互联网在中国的迅速发展,各种五花八门的网站如雨后春笋般陆续登台亮相,在告别了网站问世的初期繁荣之后,网站开始面临持续发展的深层问题。在千人一面的网站中如何脱颖而出?如何让网民的注意力长留不去?是人们不得不思考的问题。网站定位精中求变失败的网站都是相似的,成功的网站则各有各的不同。网站最常见的失败原因是其立意不清,定位不明。即使同一行业的网站,定位不同,在观众眼中也会有极大差别。例如:同样是销售体育产品的网站,阿迪达斯将网站理解为推介产品的场所。主要栏目是款型各异的运动鞋图片及说明,就像一个产品展销中心。而耐克网站虽然有大量页面介绍其运动鞋,但它还关注
With the rapid development of the Internet in China, all kinds of websites have mushroomed one after another. After bidding farewell to the initial prosperity of the website, the website started to face the deep-rooted problem of sustainable development. How to make the attention of Internet users long and hard to stay? Is that people have to think about the problem. Web site positioning changes in the failure to change the site are similar, the success of the site is different. The most common cause of the failure of the site is its unclear intent and unknown positioning. Even if the same industry website, different positioning, in the eyes of the audience there will be a great difference. For example: the same site selling sports products, Adidas will understand the website as a place to promote products. The main section is different styles of shoes pictures and instructions, like a product sales center. The Nike website although there are a large number of pages to introduce their sports shoes, but it is also concerned