孚日:线上线下一体联动

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由于国际市场需求低迷,孚日集团股份有限公司调整了市场结构,大幅提高国内市场在公司总销售收入中所占比重。目前,公司在国内市场的销售占总销售收入的15%。孚日股份计划在“十二五”末,将这一比例提升至50%。预计2015年,孚日股份将实现30亿的国内市场销售目标。随着5月孚日网上商城正式开通,孚日股份董事长孙日贵表示,公司原来营销主要是直营店模式,如今将直营店和网上商城同时运作,以扩大销量。并且,公司将把拓展国内市场和品牌建设放在最突出的战略地 Due to the sluggish demand in the international market, Vosges Group Co., Ltd. adjusted the market structure and substantially increased the share of the domestic market in its total sales revenue. At present, the company’s sales in the domestic market accounted for 15% of total sales. Vosges plans to raise its shareholding to 50% at the end of the 12th Five-Year Plan period. It is estimated that in 2015, Vosges shares will achieve 3 billion in the domestic market sales target. With the official opening of the Vosges online store in May, Sun Rigui, chairman of Vosges, said that the original marketing of the company was mainly the direct store model. At the same time, the direct sales store and the online store now operate simultaneously to expand sales. And, the company will expand domestic market and brand building on the most prominent strategic
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