近年来，司法界对悬赏广告引发的纠纷给予了较大关注，但由于对悬赏广告的法律性质认识不同，导致类似案件的处理结果往往不一致。这种状况既不利于对当事人合法权益的保护，也不利于法制的尊严。目前，对悬赏广告普遍认可的概念为：广告发布人以公开的形式，通过一定的媒... In recent years, the judiciary has given more attention to the dispute caused by the reward of advertisements. However, due to the different understandings of the legal nature of the reward advertisements, the results of similar cases tend to be inconsistent. This situation is neither conducive to the protection of the legitimate rights and interests of the parties nor to the dignity of the legal system. At present, the concept of reward advertising generally recognized as: advertisers in an open form, through a certain media ...