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随着社会经济的快速发展,各企业要想在激烈的市场竞争中脱颖而出,就必须加强和优化企业管理。而企业文化作为强化企业竞争力的重要组成部分,企业管理人员在对企业进行管理的过程中,必须对企业文化建设予以高度重视,充分挖掘与发挥企业文化对企业发展的推动作用。基于此,笔者分析了企业文化在企业管理中的重要作用,探析提升企业文化管理的具体途径,旨在推动企业的文化建设,强化企业管理的质量与成效,促进企业又好又快发展。
With the rapid development of social economy, if enterprises want to stand out in the fierce market competition, they must strengthen and optimize their management. Corporate culture as an important part of strengthening the competitiveness of enterprises, enterprise managers in the management of enterprises in the process, we must attach great importance to the building of enterprise culture, and fully tap and play a corporate culture to promote the role of enterprise development. Based on this, the author analyzes the important role of corporate culture in business management and explores specific ways to enhance corporate culture management. The purpose is to promote the corporate culture, enhance the quality and effectiveness of corporate management, and promote the sound and rapid development of the business.