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【目的/意义】为了减少微博群体性事件带来的负面影响,必须了解微博用户群体行为的形成过程。【方法/过程】基于元胞自动机理论建立模型发现,微博用户群体行为选择主要受个人参与和外在环境影响,个人参与群体互动越积极,群体氛围越活跃,群体行为选择会更加理性,达成一致的可能性越大。【结果/结论】随着个人参与和环境影响的增大,微博用户群体行为选择从两极分化向单极聚化方向发展,在这个过程中,环境的影响力略大于个人参与,所以在应对微博群体性事件的过程中,环境引导比“以人为本”略重要。
[Purpose / Significance] In order to reduce the negative impact of the microblog event, we must understand the forming process of the microblog user community. [Method / Process] Based on the cellular automata theory, we found that the choice of Weibo user’s behavior is mainly influenced by the individual’s participation and the external environment. The more interaction the individual participates, the more active the group’s atmosphere, the more rational the group’s behavior will be, The more likely it is to agree. [Results / Conclusion] With the increase of personal participation and environmental impact, the choice of Weibo user group behavior from the polarization to the unipolar aggregation direction, in this process, the environmental influence is slightly greater than the individual participation, so in response In the process of microblogging mass incidents, environmental guidance is slightly more important than “people-oriented”.