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《中国企业家》2015年第17期特写《冬奥冰雪奇缘》2001年北京成功申奥后,引起了国民参与运动的热情,随之而来的就是带动整个运动产业链的发展,其中最受益的无疑是那些运动品牌。2015年,随着又一次的申奥成功,冰雪产业这块香饽饽也已经诱得不少人开始流口水了。其实,冰雪产业在中国的发展在近几年已经开始稳中有升了,整个行业从参与人群到产值也是呈15%到25%的增长状态,参照目前其它冰雪产业
“Chinese Entrepreneurs” 2015 17th Feature “Winter Olympics Frozen” After Beijing’s successful bid for the Olympics in 2001, it aroused the enthusiasm of the Chinese people to participate in sports. What followed was the development of the entire sports industry chain, the most benefit of which Undoubtedly those sports brands. In 2015, with the successful bid for the Olympic Games again, the sweet and smelly ice industry has also caused many people to start drooling. In fact, the development of ice and snow industry in China has begun to steadily increase in recent years, the entire industry from the participation of people to the output value is 15% to 25% of the state of growth, with reference to the current other ice and snow industry