营销者说一方面加大员工的数字营销培训和学习,另一方面让公司架构扁平化。市场变化太快,如何帮助员工追赶市场变化,这是我们在2016年花了很多心思的地方。在李奥贝纳内部,我们建立了“Think big”平台,每月邀请行业内专家、客户分享不同领域的最新趋势,2016年我们在这个平台上加重了有关科技的分享和培训。整合营销不应该是不同的团队把东西整合到一 Marketers say that while increasing digital marketing training and learning for employees, on the other hand flattening the corporate structure. The market is changing so rapidly and how we help our employees to catch up with market changes is where we spent a lot of thought in 2016. Within Leo Burnett, we set up the “Think big” platform, inviting industry experts and customers to share the latest trends in different fields every month. In 2016, we strengthened the sharing and training of technology on this platform. Integrated marketing should not be different teams to integrate things into one