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汉字是中华民族赖以思维和交流的工具。尽管已进入电脑辅助设计的时代,但汉字教学在视觉传达设计专业中,仍有其地位和作用。一、汉字对于视觉传达设计的意义视觉传达设计,是将理念、信息,化为视觉符号传达给受众,从而达到沟通的目的。汉字符号作为视觉语言形式,在视觉传达设计中,具有发挥创造力的广阔空间。汉字符号作为视觉传达设计的一种创作素材,其优越性在于:突破了索绪尔“逻各斯中心主义”认为的语言符号所具有的两个特征:能指(意符)和所指(意蕴)的任意性;符号和符号组合的线条性。
Chinese characters are the tools on which the Chinese nation relies on thinking and communication. Although it has entered the era of computer-aided design, Chinese characters teaching still has its place and role in the field of visual communication design. First, the meaning of Chinese characters for visual communication design Visual communication design, is the concept of information, visual symbols into a communication to the audience, so as to achieve the purpose of communication. As a form of visual language, Chinese characters have a vast space for creativity in visual communication design. As a kind of creative material for visual communication design, Chinese character symbolic superiority lies in breaking through two characteristics of Saussure ’s logos centralism: signifier (meaning) and The meaning of (meaning) of arbitrariness; symbolic and symbolic combination of lines.