成本领先战略,指企业决定成为所在产业中实行低成本生产的厂家。实行成本领先战略的企业的优势是显而易见的,由于企业的成本优于同行业中其他企业,所以产品在以行业平均价格进行销售时取得的利润就高于同行业平均水平;如果企业的产品销售保持的是行业的平均盈利率,那么企业产品市场的表现则是更低的销售价格,这无形中能够增加产品的竞争力。然而,在实施这一战略过程中,一 Cost leadership strategy, refers to the decision of the enterprise to become the industry in which low-cost production of the manufacturers. The advantages of implementing a cost-leadership strategy are obvious. Since the cost of an enterprise is superior to that of other enterprises in the same industry, the profits made by the product when it is sold at the average industry price are higher than the average of the same industry. If the enterprise’s product sales Maintain the average profitability of the industry, then the performance of the enterprise product market is a lower selling price, which can virtually increase product competitiveness. However, in implementing this strategy,