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运用文献资料调研、问卷调查、实地访谈与考察、数理统计等研究方法,对我国西北地区农村结合不同自然环境“品牌”体育项目(活动)现状进行深入研究与分析,结果表明,西北地区各地均有与自然环境相关的“品牌”体育项目(活动),并对当地农村群众体育活动产生影响。针对现状提出发展对策:西北地区开展农村群众体育工作应重视利用自然环境;加强宣传与引导;注重与自然环境相关项目(活动)的挖掘与开发;与当地经济、文化、民族特点结合;加强已有与自然环境相关“品牌”项目(活动)的开展,进一步带动群众体育活动;保证经费的投入;与民间、民族传统体育项目及农业生产特点、竞技性和娱乐性相结合。
Using the methods of literature research, questionnaire survey, field interview and investigation, mathematical statistics and other research methods, this paper conducts an in-depth research and analysis on the status quo of “brand” sports activities in rural areas in Northwest China. The results show that in Northwest China There are “brand” sports (activities) related to the natural environment all over the country, and have an impact on the sports activities of local rural people. Proposed development countermeasures against the status quo: Northwest China should pay more attention to the use of the natural environment in carrying out mass sports activities in rural areas; strengthen publicity and guidance; emphasize the excavation and development of projects and activities related to the natural environment; combine with local economic, cultural and ethnic characteristics; Related to the natural environment “brand ” project (activities) to carry out, and further promote the mass sports activities; ensure the funding input; and civil, ethnic traditional sports and agricultural production characteristics, competitive and entertaining combination.