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网络购物,这个在几年以前还是一个比较新鲜时髦的东西,如今,随着互联网的普及,这种消费模式正迅速地在网民中盛行。根据调查数据显示,在我们身边,每天有近900万人上淘宝『逛街』,一天的客流量相当于近600个大卖场的客流量。从食品到日用品,从服装到 IT 产品,甚至给手机充值,网购似乎无所不包。随着2008年奥运会的召开及百度等新进入者对市场发展的拉动,网络购物市场将继续保持95.0%的高速率增长,2011年中国网络购物市场规模将达到4060亿元。网络购物的快速增长不仅印证了网络世界的美好前景,也给传统零售业带来巨大的压力;同时,网络购物也必将改变人们的生活。可以看出,网上购物突破了传统商务的障碍,无论对消费者、企业还是市场都有着巨大的吸引力和影响力,在新经济时期无疑是达到『多赢』效果的理想模式。
Online shopping, a few years ago, is still a relatively new and fashionable thing. Nowadays, with the popularization of the Internet, this mode of consumption is rapidly prevailing among Internet users. According to the survey data, around us, there are nearly 9 million people on Taobao every day, “shopping”, one day’s traffic equivalent to nearly 600 hypermarkets traffic. From food to daily necessities, from apparel to IT products, and even cell phones, online shopping seems to be all-encompassing. With the 2008 Olympic Games and new entrants such as Baidu and other new entrants driven by market development, the online shopping market will continue to maintain a high growth rate of 95.0%. In 2011, the online shopping market in China will reach 406 billion yuan. The rapid growth of online shopping not only confirms the bright future of the online world, but also brings tremendous pressure to the traditional retail industry. At the same time, online shopping will certainly change people’s lives. It can be seen that online shopping has broken the barrier of traditional business and has great appeal and influence to consumers, enterprises and markets. In the new economy, it is undoubtedly the ideal model for achieving the “win-win” effect.