红色包装的香辣味方便面,黄色包装的鸡肉味方便面,褐色的巧克力包装等等,食品包装的色彩设计能否突破传统色彩联想的禁锢,在超市与同类产品摆放时更加凸显自己的特色,吸引消费者的目光呢?“反其道而行之”的色彩理念的运用,带来了食品包装色彩设计的新思维。 Red packaging, spicy instant noodles, yellow packaging, chicken instant noodles, brown chocolate packaging, etc., the color design of food packaging can break the imprisonment of the traditional color associations in the supermarket and similar products placed more emphasis on their own characteristics, Attract the attention of consumers? “The opposite of the way,” the use of color concept, bringing a new thinking of food packaging color design.