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近年来很多中等专业学校结合专业设置开设了很多与营销相关的专业及课程,但是据笔者观察,相当部分的学生在学习过程中存在学了没用,学了有用但不知道如何下手等等问题,为此,笔者进行了相关的分析,主要从学生学习现状及教师教学过程中存在的问题进行了探讨,并从中总结出一些措施可以有效地提高学生学习营销方法的兴趣。
In recent years, many secondary specialized schools have set up a lot of marketing-related majors and curriculums with professional settings. However, according to the author’s observation, a considerable part of the students have learned to useless in the learning process, learned useful but do not know how to start, and so on Therefore, the author carries on the related analysis, mainly discusses the present situation of the student learning and the existing problems in the teacher’s teaching process, and summarizes some measures which can effectively improve students’ interest in learning marketing methods.