品牌成长就像一棵小树长成大树,在新品类的创建、新品牌的导入期,需要足够的耐心,过早地大量施肥不仅会大量浪费资源,还会伤害品牌,使其夭折腹中。最近上海多家媒体报道了上海南苏州河边上一幢原本无人问津的欧式建筑,被人改建成“鬼屋”开门迎客,结果出奇地大受年轻人欢迎,每晚7点不到就排起长长的队伍。 Brand growth is like a small tree grows into a big tree. In the creation of new products and the introduction of new brands, it takes a lot of patience. A large number of premature fertilization will not only waste a lot of resources, but also hurt the brand and cause it to collapse. in. Recently, a number of media in Shanghai reported that a European building on the edge of the Suzhou River in Shanghai was originally unattended. It was converted into a haunted house and opened to the guests. The result was surprisingly popular among young people. There will be a long queue.