本文通过对我国拓展旅游发展的现状分析,结合拓展旅游自身的特点及发展优势以及现有的资源,以武汉市为例,将拓展旅游市场进行研究。采用文献资料法、问卷调查法、访谈法,将武汉市拓展旅游从组织机构、客源市场、发展优势和存在问题四个方面进行了调查分析,发现其存在的问题以及做出相应的对策。 Based on the analysis of the status quo of China’s expanding tourism development and the expansion of its own characteristics and development advantages as well as its existing resources, this paper takes Wuhan as an example to study the expansion of tourism market. Using the methods of literature, questionnaire and interview, this paper investigates and analyzes the Wuhan tourism expansion from four aspects: organizational structure, customer source market, development superiority and existing problems, and finds its existing problems and corresponding countermeasures.