当前,国内相关专家对于视觉营销的研究仍停留在服装展示和视觉呈现方面,并未将其作为市场营销的新领域来看待,对于其在产品广告中的应用研究也少之又少。本文针对这一情况,阐述了视觉营销的概念及其在产品广告中的重要性,并针对性的分析总结了其在广告中应用的方式方法,以期参考。 At present, the domestic experts concerned about the visual marketing research remains in the clothing display and visual presentation, did not treat it as a new field of marketing for its application in product advertising is also very small. In view of this situation, this article expounds the concept of visual marketing and its importance in product advertisement, and analyzes and summarizes the ways and means of its application in advertising for reference.