主持人的话有研究表明,对产品国籍的印象,会使消费者对产品作出评价,进而影响购买决策。这就是国际营销学家所关注的“原产地效应”。对原产国的了解,有助于营销者们制订明智的营销策略。 The host’s words Some studies have shown that the impression of product nationality, consumers will make the product evaluation, thus affecting the purchase decision. This is the “origin effect” that international marketers are concerned about. Knowledge of the country of origin helps marketers to develop smart marketing strategies.