自上世纪70年代中澳正式建交,两国在各领域的交流合作日益频繁,澳媒对中国的关注也日益加强。然而由于各种原因,澳媒对中国的争议性报道层出不穷,严重影响了中国的国家形象和利益。通过探讨澳媒对华偏见的历史根源,可以更好地了解澳大利亚的民众心理,改进中国的对外传播策略,减少澳媒涉华争议性报道,树立积极的国家形象。 Since the formal establishment of diplomatic relations between China and Australia in the 1970s, exchanges and cooperation between the two countries in various fields have become increasingly frequent, and the Australian media have also been paying increasing attention to China. However, due to various reasons, the controversial coverage of the Australian media on China is endless, which has seriously affected China’s national image and interests. By exploring the historical roots of the Australian prejudices against China, we can better understand the popular psychology of Australia, improve China’s strategy for overseas communications, reduce controversial coverage of Australian media coverage in China and establish a positive national image.