中小企业是推动国民经济发展、构造市场经济的主体、促进社会稳定的基础力量。特别是当前,在确保国民经济适度增长、缓解就业压力、实现科教兴国、优化经济结构等方面,均发挥着越来越重要的作用。与此同时,电子商务由于其简便、快捷、低成本的优势越来越受到企业的重视,并不断地被应用在各个领域。电子商务的运用与发展,对中小企业降低成本、提高产品竞争力、增强抗风险能力都起到至关重要的作用,它的应用更是给中小企业一个与大企业平等竞争的机会和平台,直接关系到其今后的长远发展。 Small and medium-sized enterprises are the basic force that promotes the development of national economy, constructs the main body of market economy and promotes social stability. Especially at present, it plays an increasingly important role in ensuring a modest increase in the national economy, alleviating employment pressure, bringing about the rejuvenation of the country through science and education and optimizing the economic structure. At the same time, because of its simple, fast and low-cost advantages, E-commerce is paid more and more attention by enterprises, and is constantly being applied in various fields. The application and development of e-commerce play an important role in reducing the cost, improving the competitiveness of products and enhancing the anti-risk ability of SMEs. Its application is even more of an opportunity and platform for SMEs to compete with large enterprises on an equal footing. Directly related to its long-term future development.